Category: PR writing
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Design Blitz
The importance of design Design elements are critical to a successful campaign. Colors, images and text all bring the piece together to convey an organization’s message. These elements may seem simple, but once you understand how they can connect with people and relay messages of their own, you learn how to use them to your…
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Typography – How it effects brand perception and recognition
The art of typography is essential in design, but what is typography? Why is it so important? Typography is the text’s style, design and appearance. This also refers to font, size, texture and spacing. All elements make up typography and help share a brand’s story. For thousands of years, humans have used writing in their…
Maggie Smith 